CEO narcissism, brand acquisition and disposal, and stock returns
Zixia Cao, Kehan Xu
| Year of publication: |
2022
|
|---|---|
| Authors: | Cao, Zixia ; Xu, Kehan |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 4, p. 777-799
|
| Subject: | Abnormal returns | Brand acquisition | Brand asset overvaluation | Brand awareness | Brand disposal | CEO narcissism | Perceived quality | Markenartikel | Brand | Markenführung | Brand management | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour | Kapitaleinkommen | Capital income | Firmenimage | Corporate reputation | Übernahme | Takeover | Markenimage | Brand image | Markentransfer | Brand extension |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00850-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389275