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Silver bullet or ricochet? : CEOs’ use of metaphorical communication and infomediaries’ evaluations
König, Andreas, (2018)
Kommunikation kleiner und mittlerer Unternehmen
Meyer, Jörn-Axel, (2013)
Leaders' social media usage intentions for in-bound customer communications
Milewicz, Chad, (2013)
A name you can trust? : personification effects are influenced by beliefs about company values
Eskine, Kendall J., (2014)
A meta‐analysis of the relationship between sales orientation‐customer orientation (SOCO) and salesperson job performance
Jaramillo, Fernando, (2007)
The effectiveness of university sponsorship in increasing survey response rate
Ladik, Daniel M., (2007)