CGIP : managing consumer generated intellectual property
Pierre Berthon; Leyland F. Pitt; Jan Kietzmann; Ian P. McCarthy
| Year of publication: |
2015
|
|---|---|
| Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; Kietzmann, Jan ; McCarthy, Ian P. |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 57.2014/15, 4, p. 43-62
|
| Subject: | Immaterielle Werte | Intangible assets | Kundenintegration | Customer integration | Kreativität | Creativity | Emotion | Produktentwicklung | New product development | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373939