Challenges and future directions of computational advertising measurement systems
Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, Joseph A. Konstan, and Venkatesh Shankar
| Year of publication: |
2020
|
|---|---|
| Authors: | Yun, Joseph T. ; Segijn, Claire M. ; Pearson, Stewart ; Malthouse, Edward C. ; Konstan, Joseph A. ; Shankar, Venkatesh |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 4, p. 446-458
|
| Subject: | Computational advertising | Werbung | Advertising | Werbewirkung | Advertising effects | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2020.1795757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313119