Challenges and opportunities of new retail horizons in emerging markets : the case of a rising coffee culture in China
Year of publication: |
September-October 2018
|
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Authors: | Ferreira, Jennifer ; Ferreira, Carlos |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 5, p. 783-796
|
Subject: | Emerging markets | Retail business development | Consumer culture | Chinese consumer behavior | Coffee industry | China | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Schwellenländer | Emerging economies | Kaffee | Coffee | Internationales Marketing | International marketing |
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