Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Year of publication: |
2007
|
---|---|
Authors: | Sharma, Piyush ; Chung, Cindy ; Erramilli, M. Krishna ; Sivakumaran, Bharadhwaj |
Published in: |
Handbook of research on Asian business. - Cheltenham[u.a.] : Edward Elgar Pub., ISBN 1-84376-960-3. - 2007, p. 125-143
|
Subject: | Wirtschaftslage | Macroeconomic performance | Strategisches Management | Strategic management | Marketing | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Unternehmenserfolg | Firm performance | Asien | Asia |
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