Challenges of data management and analytics in omni-channel CRM
Year of publication: |
2017
|
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Authors: | Trautmann, Heike ; Vossen, Gottfried ; Homann, Leschek ; Carnein, Matthias ; Kraume, Karsten |
Publisher: |
Münster : ERCIS - European Research Center for Information Systems |
Subject: | Omni-Channel CRM | Big Data | Customer Segmentation | Data Architecture | Informationsmanagement | Information management | Management-Informationssystem | Management information system | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Kundendaten | Customer data |
Extent: | 1 Online-Ressource (circa 18 Seiten) Illustrationen |
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Series: | Working papers / ERCIS - European Research Center for Information Systems. - Münster : Westf. Wilhelms-Univ., ZDB-ID 2250031-5. - Vol. no. 28 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Other identifiers: | hdl:10419/157377 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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