• Introduction / Peter Keller & Christian Laesser
  • The practitioner's view. National tourism promotion : lessons to be learned and challenges ahead / Petra Stolba ; The growing importance of e-promotion : the example of Switzerland Tourism / Michel Ferla
  • Section 1. Promotion. The emerging role of social media in tourism marketing promotion / Serena Volo ; Promotional decision-making time of visitors at a national arts festival / Martinette Kruger & Melville Saayman ; Promoting tourism products via 3D graphic arts / Barbara Marciszewska & Krzysztof Marciszewski
  • Section 2. Special interest. Organisational challenges of using social media marketing : the case of two network carriers / David Caliesch & Andreas Liebrich ; Creating a powerful niche product-- ways to successful branding of 'energy-tourism' / Alexandra Jiricka ... [et al.] ; Antecedents of domestic tourism demand in Tanzania / Wineaster Anderson
  • Section 3. Institutional aspects. Public financing of tourism organisations : a conceptual approach / Egon Smeral ; New ways for public-private partnerships to meet challenges at the destinations in Hungary / Andrea Nemes ; Marketing and sustainable tourism in alpine destinations / Katarzyna Klimek ... [et al.]