Champagne purchasing : the influence of kudos and sentimentality
Year of publication: |
2013
|
---|---|
Authors: | Morton, Anne-Louise ; Rivers, Cheryl ; Charters, Stephen ; Spinks, Wendy |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 2, p. 150-164
|
Subject: | Schaumwein | Sparkling wine | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Alkoholisches Getränk | Alcoholic beverage | Marktforschung | Market research | Australien | Australia |
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