No chance to fool young consumers when it comes to the environment : effects of false and compensation claims in airline advertising on perceived greenwashing
Ariadne Neureiter, Arina Grosul, Veronika Nemcova, Melanie Saumer and Jörg Matthes
| Year of publication: |
2025
|
|---|---|
| Authors: | Neureiter, Ariadne ; Grosul, Arina ; Nemcova, Veronika ; Saumer, Melanie ; Matthes, Jörg |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 6, p. 1097-1118
|
| Subject: | eco-anxiety | environmental knowledge | experiment | Green advertising | perceived greenwashing | young consumers | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Jugendliche | Youth | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Fluggesellschaft | Airline | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2433345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531764