Change on the menu at Quaker Oats

When advances by competitors and rising price‐consciousness from consumers intensified the battle for market share, the Quaker Oats company reacted by striving to create a high performance organization. Explains the role which the Quaker University played in the process.

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Year of publication:	1997
Published in:	Management Development Review. - MCB UP Ltd, ISSN 1758-8219, ZDB-ID 2062804-3. - Vol. 10.1997, 1, p. 23-24
Publisher:	MCB UP Ltd
Subject:	Curriculum \| Food industry \| Quaker Oats \| Training \| USA

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004347 [DOI]
Source:	Other ZBW resources

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