Change Through Persuasion - Change requires more than just a great turnaround plan; it also requires a persuasion campaign to make the change stick. The impressive turnaround at a world-renowned teaching hospital shows how to plan a change campaign -- And carry it out.
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|Authors:||Garvin, David A. ; Roberto, Michael A.|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 104-113