Changing lifestyles in the age of fear : projective analysis of social insecurity and consumption patterns
Year of publication: |
2016
|
---|---|
Authors: | Reyes-Mercado, Pável ; Mercado-González, Julieta ; Dávila-Ruiz, Diana |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 5.2016, 1/2/3, p. 72-90
|
Subject: | social insecurity | fear | purchase patterns | consumer behaviour | projective techniques | Zaltman Metaphor Elicitation Technique | ZMET | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle | Privater Konsum | Private consumption |
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