Changing the game : how video games are transforming the future of business
David Edery and Ethan Mollick
| Year of publication: |
2009
|
|---|---|
| Authors: | Edery, David ; Mollick, Ethan |
| Publisher: |
Upper Saddle River, NJ : Pearson Education |
| Subject: | Videospielmarkt | Marketing | Verkauf | Einfluss | Video games industry | Target marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 218 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-235781-4 ; 0-13-235781-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925768