Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Hannes Datta, George Knox, Bart J. Bronnenberg
| Year of publication: |
January-February 2018
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| Authors: | Datta, Hannes ; Knox, George ; Bronnenberg, Bart J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 1, p. 5-21
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| Subject: | digital distribution | online streaming | entertainment industry | music consumption | variety | Konsumentenverhalten | Consumer behaviour | Musik | Music | Musikwirtschaft | Music industry | Online-Handel | Online retailing | Internet | Digitale Güter | Digital goods | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011818438