Changing times : does the critical success factors boosting green transition of SMEs remain unchanged?

This study aims to conduct a thorough analysis to determine the key elements that contribute to the behavioral intention of small and medium enterprises (SMEs) to adopt green transition. The statistical data used in this study were obtained from two rounds of data collected from individuals working in SMEs. This work utilized structural equation modeling to analyze the hypothesized interlinks. The analysis of the results confrmed the positive relationships between key elements in terms of their signifcance and efect size. The most stable elements of intention of green transition implementation were determined based on the degree of stability of the fndings. In addition to expanding our understanding of the advantages of green transition in SMEs, the results of this study can provide guidance to SME leaders on how to improve their efciency and efectiveness in the process of green transition practices. A more detailed understanding in this research can provide policymakers with the ability to establish laws and regulations for the transition towards sustainability.