Changing user motivation for social networking site usage : implications for internet advertisers
Harshavardhan Gangadharbatla, Tobias Hopp and Kim Sheehan
| Year of publication: |
2012
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|---|---|
| Authors: | Gangadharbatla, Harshavardhan ; Hopp, Tobias ; Sheehan, Kim Bartel |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 7.2012, 2, p. 120-135
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| Subject: | Social Web | Social web | Mediennutzung | Media usage | Online-Marketing | Internet marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535760