Channel collaboration in e-commerce : a study on channel relationship from the perspective of vendors selling on online platforms, the e-retailers
Year of publication: |
2020
|
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Authors: | Yadav, Rajan ; Bhatnagar, Swati |
Published in: |
Transforming organizations through flexible systems management. - Singapore : Springer, ISBN 978-981-13-9639-7. - 2020, p. 223-241
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Subject: | Channel collaboration | Channel relationship | Distribution | Electronic distribution channel | E-retailers | Marketing channel | Marketplace model | Vendors | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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