Channel coordination through quality improvement with brand halo effect
Qingyun Xu, Bing Xu and Yi He
| Year of publication: |
2019
|
|---|---|
| Authors: | Xu, Qingyun ; Xu, Bing ; He, Yi |
| Published in: |
RAIRO / Operations research. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 53.2019, 4, p. 1407-1425
|
| Subject: | Quality improvement | goodwill | supply chain coordination | differential game | Lieferkette | Supply chain | Qualitätsmanagement | Quality management | Spieltheorie | Game theory | Produktqualität | Product quality | Koordination | Coordination | Markenartikel | Brand | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1051/ro/2018039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012119021