Channel design, coordination, and performance: Future research directions
Year of publication: |
2010
|
---|---|
Authors: | Vinhas, Alberto Sa ; Chatterjee, Sharmila ; Dutta, Shantanu ; Fein, Adam ; Lajos, Joseph ; Neslin, Scott ; Scheer, Lisa ; Ross, William ; Wang, Qiong |
Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 3, p. 223-237
|
Publisher: |
Springer |
Subject: | Channels of distribution | Customer relationship management | Multiple channels |
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