Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Karine Picot-Coupey (Graduate School of Management, IGR-IAE, University of Rennes 1, Rennes, France), Elodie Huré (Department of Marketing, ESC Rennes School of Business, Rennes, France), and Lauren Piveteau (SAS Optiqual/Direct Optic, Orvault, France)
| Year of publication: |
2016
|
|---|---|
| Authors: | Picot-Coupey, Karine ; Huré, Elodie ; Piveteau, Lauren |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 3, p. 336-368
|
| Subject: | Retail strategy | Multi-channel | Channel management | Omni-channel | Channel design | E-tailer | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-04-2015-0056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515906