Channel expansion strategies in the presence of asymmetric competitive retail platforms
Bin Dai, Xi Yang, Chen Wang, Minglu Wang, and Xia Xie
| Year of publication: |
2024
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|---|---|
| Authors: | Dai, Bin ; Yang, Xi ; Wang, Chen ; Wang, Minglu ; Xie, Xia |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 2951-2972
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| Subject: | Agency selling | channel expansion | competition | reselling | retail platform | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Wettbewerb | Competition | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Theorie | Theory | Wettbewerbsstrategie | Competitive strategy | Electronic Commerce | E-commerce | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3197196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405916