Channel habits and the development of successful customer-firm relationships in services
Jesús Cambra-Fierro, Iguácel Melero-Polo, Lia Patrício, and F. Javier Sese
| Year of publication: |
2020
|
|---|---|
| Authors: | Cambra-Fierro, Jesús ; Melero-Polo, Iguácel ; Patrício, Lia ; Sesé, F. Javier |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 23.2020, 4, p. 456-475
|
| Subject: | attitudinal loyalty | customer channel habits | financial services | multichannel management | perceived switching costs | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Wechselverhalten | Switching behaviour | Finanzdienstleistung | Financial services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670520916791 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391608