Channel power shift and store brand introduction
Jun Ru, Suresh Sethi, Ruixia Shi, Jun Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Ru, Jun ; Sethi, Suresh P. ; Shi, Ruixia ; Zhang, Jun |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 179.2023, p. 1-15
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| Subject: | Bargaining | Empirical analysis | Game theory | Retailing | Store brand introduction | Einzelhandel | Retail trade | Spieltheorie | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management | Verhandlungstheorie | Bargaining theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103259 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014487477