Channel selection in a supply chain with a multi-channel retailer : the role of channel operating costs
Year of publication: |
2016
|
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Authors: | Wang, Wei ; Li, Gang ; Cheng, T. C. E. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 173.2016, p. 54-65
|
Subject: | Multi-channel retailer | Channel selection | Operating costs | Product differentiation | Game theory | Vertriebsweg | Distribution channel | Spieltheorie | Lieferkette | Supply chain | Einzelhandel | Retail trade |
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