Channel strategies and marketing mix in a connected world
Saibal Ray, Shuya Yin, editors
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Ray, Saibal (ed.) ; Yin, Shuya (ed.) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | x, 282 Seiten Illustrationen |
|---|---|
| Series: | Springer series in supply chain management. - Cham, Switzerland : Springer, ISSN 2365-6395, ZDB-ID 2818720-9. - Vol. volume 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-030-31732-4 ; 978-3-030-31735-5 ; 978-3-030-31733-1 |
| Other identifiers: | 10.1007/978-3-030-31733-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125458