Channel transparency and omnichannel retailing : the impact of sharing retail store product availability information
| Year of publication: |
2023
|
|---|---|
| Authors: | Ren, Xinyi ; Windle, Robert J. ; Evers, Philip T. |
| Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 69.2023, 2, p. 217-245
|
| Subject: | information sharing | omnichannel retailing | quasi-experimental methods | retail operations | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Informationsverbreitung | Information dissemination | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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