Channels for promotion of fashion brands in the online space
Year of publication: |
2021
|
---|---|
Authors: | Oklander, Mykhailo ; Kudina, Alevtyna |
Published in: |
Baltic Journal of Economic Studies. - Riga : Baltija publishing, ISSN 2256-0963, ZDB-ID 2886399-9. - Vol. 7.2021, 2, p. 179-187
|
Subject: | fashion industry | fashion brands | branding | digital technologies | marketplaces | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Markenführung | Brand management | Markenartikel | Brand | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Textilhandwerk | Textile trades |
-
Naeem, Muhammad, (2021)
-
A focused supply chain strategy for luxury fashion management
Brum, Alessandro, (2017)
-
Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida, (2019)
- More ...
-
Neuromarketing - Theory and Practice of Influence Over Consumer's Subconsciousness
Oklander, Mykhailo, (2014)
- More ...