Chapter 11 Field Implementation of Sports Market Research Methods
| Year of publication: |
2018
|
|---|---|
| Subject: | Marktforschung | Market research | Sportmarketing | Sports marketing | Wissenschaftliche Methode | Scientific method | Sport | Sports | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-78754-191-720181011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015094668