Chapter 29. Business-to-business (B2B) e-commerce

This chapter covers different aspects of online markets and online marketing in the business-to-business (B2B) environment. It provides an overview of the essentials of e-commerce in B2B markets. The focus is on digital marketing issues and the coverage spans B2B goods and services. The chapter also discusses topics such as Electronic Data Interchange (EDI), B2B exchanges/e-marketplaces, Internet-Enabled Service Innovations (IESIs), Internet-enabled hybrid offerings, and international e-commerce. The chapter presents the major B2B e-commerce theories and frameworks, summarizes the current knowledge base in B2B e-commerce, and outlines opportunities for further research on the topic.

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Year of publication:	2022
Authors:	Shankar, Venkatesh
Published in:	Handbook of business-to-business marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80037-687-8. - 2022, p. 562-578
Subject:	Electronic Commerce \| E-commerce \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management

Type of publication:	Article
Language:	English
Other identifiers:	10.4337/9781800376878.00041 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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