Do the characteristics of online consumer reviews bias buyers' purchase intention and product perception? A perspective of review quantity, review quality and negative review sequence
| Year of publication: |
2013
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|---|---|
| Authors: | Zhou, Ming ; Liu, Mengwei ; Tang, Dingna |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 20726193. - Vol. 19.2013, 4 (1.1.), p. 166-186
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