Characterizing and segmenting the online customer market using neural networks
Alfredo Vellido, Paulo Lisboa J. G., and Karon Meehan
| Year of publication: |
2002
|
|---|---|
| Authors: | Vellido, Alfredo ; Lisboa J. G., Paulo ; Meehan, Karon |
| Published in: |
E-commerce and intelligent methods : with 35 tables. - Heidelberg : Physica-Verl., ISBN 3-7908-1499-7. - 2002, p. 101-119
|
| Subject: | Neuronale Netze | Neural networks | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Theorie | Theory | Electronic Commerce | E-commerce |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001754981