Characterizing customer experience management in business markets
Lars Witell, Christian Kowalkowski, Helen Perks, Chris Raddats, Maria Schwabe, Ornella Benedettini, Jamie Burton
| Year of publication: |
2020
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|---|---|
| Authors: | Witell, Lars ; Kowalkowski, Christian ; Perks, Helen ; Raddats, Chris ; Schwabe, Maria ; Benedettini, Ornella ; Burton, Jamie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 420-430
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| Subject: | B2B | Customer experience management | Customer journey | Market strategy | Touchpoint | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257638