Charting the intellectual structure of customer experience research
Prashant Kumar, Linda D. Hollebeek, Arpan Kumar Kar and Jana Kukk
| Year of publication: |
2023
|
|---|---|
| Authors: | Kumar, Prashant ; Hollebeek, Linda D. ; Kar, Arpan Kumar ; Kukk, Jana |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 1, p. 31-47
|
| Subject: | Bibliometric analysis | Co-citation analysis | Customer experience | Literature review | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2022-0185 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013532105