Chatbot advertising as a double-edged sword : the roles of regulatory focus and privacy concerns
WooJin Kim, Yuhosua Ryoo, SoYoung Lee and Jung Ah Lee
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, WooJin ; Ryoo, Yuhosua ; Lee, SoYoung ; Lee, Jung Ah |
| Subject: | Werbung | Advertising | Computerunterstützte Kommunikation | Computer mediated communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2043795 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014339306