Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Year of publication: |
2023
|
---|---|
Authors: | Li, Meichan ; Wang, Rui |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-12
|
Subject: | Chatbots | Human-chatbot interaction | Continuance usage intention | Parasocial interaction | Brand affiliation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Markenführung | Brand management | Markenimage | Brand image | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
-
Ke, Dan, (2016)
-
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta, (2015)
-
Movahedisaveji, Mohammad Mahdi, (2020)
- More ...
-
Estimation of soil erosion in some sections of Lower Jinsha River based on RUSLE
Jiang, Liguang, (2015)
-
Autos, transit and bicycles: Comparing the costs in large Chinese cities
Wang, Rui, (2011)
-
Wang, Rui, (2011)
- More ...