ChatGPT or online review : which is a better determinant of customers' trust in Airbnb listings and stay intention?
Year of publication: |
2024
|
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Authors: | Choi, Miju ; Choi, Youngjoon ; Bangura, Eudora ; Kim, Dahye |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 122.2024, Art.-No. 103852, p. 1-15
|
Subject: | Airbnb listings | ChatGPT | Online review | Stay intention | Trust | Vertrauen | Confidence | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Social Web | Social web |
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