ChatGPT's applications in marketing : a topic modeling approach
Wondwesen Tafesse and Anders Wien
| Year of publication: |
2024
|
|---|---|
| Authors: | Tafesse, Wondwesen ; Wien, Anders |
| Subject: | Conversational chatbots | Generative AI | Latent dirichlet allocation | Maturity model | Stages of growth model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-10-2023-0526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056893