Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size
Jun Yao, Harmen Oppewal, Di Wang
| Year of publication: |
2020
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|---|---|
| Authors: | Yao, Jun ; Oppewal, Harmen ; Wang, Di |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 6, p. 1075-1094
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| Subject: | Pricing tactics | Unit pricing | Simultaneous changes | Automatic and controlled processing | Package downsizing | Grocery shopping | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00716-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012386863