Cheer the crowd? : facilitatinguser participation in idea crowdsourcing
Miia Kosonen and Kaisa Henttonen
| Year of publication: |
2015
|
|---|---|
| Authors: | Kosonen, Miia ; Henttonen, Kaisa |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 1, p. 95-110
|
| Subject: | crowd | crowdsourcing | innovation | innovation tasks | idea crowdsourcing | idea generation users | consumers | participation | motivation | Crowdsourcing | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Innovation | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Vorschlagswesen | Employee suggestion system | Motivation | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309211