Cherish your loved ones : the role of the feeling of care and security in advertising
Frank Huber, Frederik Meyer, Andrea Weihrauch and Isabelle Weisshaar
| Year of publication: |
2014
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|---|---|
| Authors: | Huber, Frank ; Meyer, Frederik ; Weihrauch, Andrea ; Weisshaar, Isabelle |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 2, p. 213-230
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| Subject: | emotional cues | feeling of care and security | Zurich Model of Social Motivation | persuasion | elaboration likelihood model | Emotion | Werbung | Advertising | Motivation | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367005