Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Year of publication: |
2020
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Authors: | Rajagopal |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 23.2020, 3, p. 400-420
|
Subject: | childhood memories | narratives | consumption behaviour | adult consumers | emotions | childhood experience | brand loyalty | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Emotion | Markentreue | Brand loyalty | Markenführung | Brand management | Erwachsene | Adults |
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