Children and advergame : the role of presence, flow and persuasion knowledge
Santirianigrum Soebankhi, Sri Hartini and Sri Gunawan
| Year of publication: |
2018
|
|---|---|
| Authors: | Soebandhi, Santirianingrum ; Sri Hartini ; Sri Gunawan |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 14.2018, 4, p. 293-308
|
| Subject: | children | presence | flow | persuasion knowlede | attitude | purchase intention | advergame | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Werbewirkung | Advertising effects | Werbung | Advertising | Zielgruppe | Target group | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2018.098126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012040475