Children as football fans : an exploratory study of team and player connections
Year of publication: |
2014
|
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Authors: | Thomson, Elizabeth ; Williams, Russell |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 15.2015, 4, p. 323-341
|
Subject: | Football | Children | Fan | Sport | Consumption | Fandom | Fußball | Kinder | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Sports | Zielgruppe | Target group | Sportler | Athletes |
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