Children's participation in brand-based social networks : examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend
Margurite Hook, Stacey Baxter and Alicia Kulczynski
| Year of publication: |
September 2016
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| Authors: | Hook, Margurite ; Baxter, Stacey ; Kulczynski, Alicia |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 5, p. 552-561
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| Subject: | Brand-based social networks | children | self-esteem | negative anticipated emotions | evaluative social identity | Emotion | Soziales Netzwerk | Social network | Kinder | Children | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620052