China-focused cases : selected winners of the CEIBS global case contest

CEIBS Case Center, editor

Chapter1 FamilyMart: “Internet Plus” Strategy -- Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era -- Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market -- Chapter4 Huawei’s Quest for Global Markets -- Chapter5 Tecno Mobile’s Growth Strategies in Africa -- Chapter6 Can Starbucks Sustain Its High Prices in China? -- Chapter7 ofo: A Bike Sharing Firm From Campus -- Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu" -- Chapter9 Why Didn’t the SF Heike Project Succeed? -- Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values

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Year of publication:	2019
Institutions:	China Europe International Business School / Case Center (issuing body)
Publisher:	Singapore : Springer
Subject:	Management \| China

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Extent:	1 Online-Ressource (XVI, 194 Seiten) 65 illus., 24 illus. in color
Series:	Springer eBooks / Business and Management Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-13-2706-3 ; 978-981-13-2705-6
Other identifiers:	10.1007/978-981-13-2706-3 [DOI]
Classification:	Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398580