Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Year of publication: |
2022
|
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Authors: | Boardman, Rosy ; Zhou, Yuping ; Guo, Yunshi |
Published in: |
Sustainable Luxury : An International Perspective. - Cham : Springer International Publishing, ISBN 978-3-031-06928-4. - 2022, p. 241-269
|
Subject: | Second-hand luxury fashion | Sustainable fashion | Chinese consumers | eWoM | Social media | Little red book | Weibo | Decision-making process | Mode | Fashion | Social Web | Social web | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Entscheidung | Decision |
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