• 1. Introduction
  • 2. Literature review
  • 2.1 A destination choice experiment
  • 2.2 Research on Chinese tourist destination choice
  • 3. Methods
  • 3.1 Study area
  • 3.2 Attribute design
  • 3.3 Investigation instrument
  • 3.4 Administration of the CE survey
  • 3.5 Descriptive and correlation of socio-demographics
  • 3.6 Nested Logit (NL) model
  • 4. Results
  • 4.1 Socio- demographics of the respondent
  • 4.2 Correlations of socio-demographics
  • 4.3 Base nested logit (NL) model with linear coding
  • 4.4 Shape of the utility function
  • 4.5 WTP shape of the attribute levels
  • 4.6 Socio-demographics influences on the destination choice
  • 5. Conclusion and Discussion
  • Reference
  • Appendix 1: questionnaire
  • Appendix 2: a set of Chinese version choice cards with visual aid
  • Appendix 3: a set of English version choice cards with visual aid