Chinese TV Programmes for Foreign Countries? A Consumer Theory Perspective
| Year of publication: |
2005-09-01
|
|---|---|
| Authors: | Ollig, Stefan |
| Publisher: |
Institut für Rundfunkökonomie <Köln> |
| Subject: | China | Fernsehprogramm | Verbraucher |
- 1. Introduction
- 2. Foreign Consumers' Experience with Chinese TV Programmes
- 3. Consumers as Utility Maximisers
- 4. Consumers Without Filmspecific Knowledge
- 5. Consumers and Cultural Differences
- 6. Outlook
- References
Persistent link: https://www.econbiz.de/10005855317