Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Guang Huang; Klaus G. Grunert; Dayin Lu; Yanfeng Zhou
| Year of publication: |
2015
|
|---|---|
| Authors: | Huang, Guang ; Grunert, Klaus G. ; Lu, Dayin ; Zhou, Yanfeng |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 4, p. 328-343
|
| Subject: | Market segmentation | food-related lifestyle | food retail channel | Marktsegmentierung | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | China | Lebensmittelkonsum | Food consumption | Lebensmitteleinzelhandel | Food retailing | Vertriebsweg | Distribution channel | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339254